Salesforce is the ubiquitous, enterprise-level CRM application used by organizations all over the world. Companies that master the use of Salesforce data can react quickly and effectively to support workforce performance. For instance, one of Salesforce’s fundamental features is tracking new contacts, sales leads and opportunities. Wax LRS can ingest sales lead data by connecting to Salesforce using Zapier, so you can capture performance data alongside other data in the LRS (Learning Record Store). This tutorial will demonstrate how to set this up.


Our Zapier integration for Salesforce can track things like new leads, new opportunities, new tasks, new cases, customer objects, and more, to Wax LRS.


See our tutorial to get started.